Q melk - Something good for a good cause

Q melk – Something good for a good cause

Developing countries have got the highest per capita milk consumption, and over the next few months Norwegian consumers will have a great opportunity to learn more about social projects around the world as Q Meieriene and Kavlifondet feature a series of projects their customers support when buying ‘Q melk’ in Norway.

According to WHO, more than two billion people lack essential nutrients across the globe. Nutritional disorders inhibits human growth and development and, as a result, this can lead to mental and physical disabilities. To address these issues, Impact Norway and Kavlifondet aim to support the creation of nearly 900 new vegetable gardens in Meherpur district in Bangladesh by 2016.

Empowering rural women and their families

Developing vegetable gardens is a cost-efficient and effective way to empower rural women and their families on many different levels. The vegetable gardens, combined with education and training, ensure that families receive essential nutrients in their diet and this will prevent malnutrition, diseases and possible disabilities – something of which is especially important amongst children and young adults.

Poverty and malnutrition are often related and, in many cases, due to a combination of the economy, availability of local produce and lack of knowledge.

The vegetable gardens give local women the opportunity to take part in local value creation. Sale of surplus produce will give the families additional income and, thus, empower women to become important resource persons in their familes.–Kristin Holdø Oishi, Impact Norway

‘There are cultivated at least five different types of vegetables in the vegetable gardens’ explains Kristin. ‘This will ensure access to nutritious vegetables all year round, and especially important are the green leafy vegetables which are very rich in vitamins A, C, K and folate, minerals iron, calcium, and important antioxidants.’

IMPACT is fighting poverty in a cost-effective manner – focusing on preventing and mitigating needless disability – in large numbers among the rural poor inside developing countries. You can read more about Impact Norway and Kavlifondet on their websites.

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Thomas Holdo Hansen

Co-founder at Mekong Experiences

Passionate about for responsible travel and sustainable development, Thomas has worked extensively with SME tourism businesses to help them engage in responsible tourism activities and his skills extend across the CSR agenda.

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